Story

the deenin brand story  

Symbol

Our symbol is bold, stark, and minimalist. It evokes mystery, modesty, discovery, enlightenment, aspiration, balance, and strength. An archway, a window, a pillar, beam of light from above… What does it remind you of?

Name

The name DEENIN is derived from the word “deen” (for our religion) and represents who we are. DEENIN is something deep inside all of us. It is a style, and it is worn with pride.

Vision 

DEENIN is the Modern Muslim Lifestyle brand. DEENIN is for modern Muslims who want to be modest yet stylish, expressive yet observant and – always – true to our faith.


Company Mission 

The mission of the DEENIN Company is to make life better for Muslims around the world. DEENIN does this in a number of ways: (1) By enhancing pride in how our consumers look and feel as faithful Muslims with modest yet stylish clothing and accessories; (2) By making it easier, more convenient, and more fun for our consumers to live observant lives; and (3) By contributing to causes that uplift Muslims who are disadvantaged.